SHAKE SHACK AND BIG GAY ICE CREAM JOIN FORCES ON A LIMITED-EDITION, ONE-OF-A-KIND FROZEN TREAT
“Layer Shake” Dessert Exclusively Available at Big Gay Ice Cream West Village and Shake Shack DUMBO, November 21-23
NEW YORK, NY – November 17, 2014 – How sweet it is! Ice cream dream team Shake Shack and Big Gay Ice Cream are teaming up for the first time ever on a limited-edition frozen treat available only at Big Gay Ice Cream West Village (61 Grove Street, New York, NY) and Shake Shack DUMBO (1 Old Fulton Street, Brooklyn, NY) from November 21st-23rd.
“We couldn't be more excited to be collaborating with frozen friends Doug and Bryan at Big Gay Ice Cream on a special holiday-inspired concoction,” said Shake Shack Culinary Director Mark Rosati. “I've always admired their unique and delicious take on classic soft-serve. Their passion and sense of humor are unparalleled in the frozen universe.”
Here’s the scoop. The inventive multi-layered frozen feast, dubbed the “Layer Shake” ($6.50), will be dished up in an exclusive Shake Shack + Big Gay Ice Cream branded 16-oz. cup. It brings the best of both brands’ frozen treats into one epic holiday-themed sweet treat.
The Layer Shake consists of three tiers: Shake Shack’s rich and creamy pumpkin frozen custard; La Newyorkina graham cracker crumble mixed with caramelized pumpkin seeds and cranberries; and Big Gay Ice Cream’s egg nog soft-serve (developed in collaboration with Ronnybrook Farm Dairy).
Big Gay Ice Cream will serve the “Layer Shake” with their egg nog soft-serve in the bottom of the cup as a frozen base, with Shake Shack’s frozen custard spun into a thick and creamy shake on top, sandwiching a middle layer of the festive cookie crumble. Shake Shack will whip up the reverse, spinning the egg nog flavor as a shake atop the graham cracker blend and a foundational layer of delicious pumpkin frozen custard. Both versions are topped off with more of the irresistible graham mixture. Dig in!
"We’ve been eating at Shake Shack since we were mere infants, so we’re giddy to be partnering with them on the Layer Shake,” said Big Gay Ice Cream co-founder Doug Quint. “Pumpkin pie and egg nog, BGIC and Shake Shack—I mean, DUH. OBVIOUSLY.”
To commemorate the collaboration, the first of its kind for both NYC brands, a limited-edition Shake Shack + Big Gay Ice Cream T-shirt will be available for free for the first 10 guests in line at both locations on all three days the special is offered. The shirt will also be available for sale at both shops ($20).
About Shake Shack
Shake Shack® is a modern day “roadside” burger stand known for its delicious burgers, hot dogs, frozen custard, crinkle cut fries, beer, wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. From its premium ingredients and progressive hiring practices to its environmental responsibility, design and deep community investment, Shake Shack’s mission is to Stand For Something Good®.
Shake Shack is part of Danny Meyer’s Union Square Hospitality Group (USHG), which includes many of New York City’s most celebrated restaurants: Union Square Cafe, Gramercy Tavern, The Modern, among others. Since the original Shack opened in 2004 in NYC’s Madison Square Park, it now has multiple locations in New York, Washington, DC, Connecticut, Pennsylvania, Florida, Massachusetts, and international locations including London, Istanbul, Dubai, Moscow, and more.
About Big Gay Ice Cream
Big Gay Ice Cream began as a seasonal food truck in 2009, and since then has seen a whirlwind of publicity and acclaim to become one of the top ice cream companies in the country. With a playful attitude, Big Gay Ice Cream spins a new take on old-school soft-serve by creating fun and unique ice creams, toppings, and frozen treats that appeal to a diverse clientele.
The first Big Gay Ice Cream Shop opened in 2011 in New York City’s East Village, followed by a West Village location in 2012. Additional shops in Los Angeles and Philadelphia are slated to open in early 2015. The shops have been ranked as the best ice cream parlors in the country (and #5 in the world).
Big Gay Ice Cream Truck has been named both the most influential food truck and the best dessert truck in the country. The truck also holds the distinction of being the only food truck invited to appear at the James Beard House in New York City.
For all media inquiries, please contact:
Allison Stadd | Shake Shack | 646.517.6144 | firstname.lastname@example.org
Khuong Phan | Bullfrog + Baum | 323.651.1380 | email@example.com