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Up to the Cape to Pop Up.

We're going east and popping up on the Cape for ONE DAY ONLY. We really wanted to spend at least a month running a pop-up in Truro, hosted by our friends Will and Aaron of Boston's EAT. Getting our shop on East 7th street up and running made a long-term project impossible, but we couldn't let the summer go by without giving it a go. On Friday, August 19, I'm loading supplies onto dry ice, driving to Cape Cod, and we'll have Big Gay Ice Cream for a day.

Note: the menu will be a bit peculiar, due to limitations imposed by the machinery we're renting. You won't be getting some of our cones, but you'll be plenty happy with what is offered. I'm going to debut a new milkshake that we've designed for the shop- it's equal parts vanilla, ginger, curry, and love. Come and try.

Here's the party line:

Big Gay Pop Up

On Friday, August 19th, New York City's Big Gay Ice Cream will be venturing north for a one day only pop up ice cream shoppe event at Adrian's Restaurant in Truro, MA. Adrian's, as you may know, is the site of the summer-long installation by Boston's Eat, Will Gilson and Aaron Cohen's company specializing in pop up restaurants. The Big Gay Ice Cream Truck has spent the last couple years dominating the New York food truck scene with their dessert creations such as Salty Pimp, Bea Arthur, and Monday Sundae.

"Lots of people are doing pop ups these days, so we wanted to be the first to do a pop up inside of a pop up. Who doesn't love ice cream?" said Chef Will Gilson. BGIC's Doug Quint said, "We're working on opening up our first store in New York, but the idea of a roadside ice cream shop on Cape Cod has always been appealing. Maybe we'll be out here permanently one day, who knows?"

What: Big Gay Ice Cream Pop Up Shop at Adrian's Restaurant
When: August 19th from 1PM until we run out
Where: Adrian's Restaurant, 535 Rt 6 W, North Truro, MA
Who: You, Adrian's, Eat, Big Gay Ice Cream
Why: Because ice cream is awesome.

Eat is a company dedicated to feeding people in unique ways. Co-founded by Will Gilson former chef/owner of Garden at the Cellar, and Aaron Cohen writer of @eatBoston, their current efforts include Boston's first Pop Up restaurants, a number of high profile food sampling fundraisers for local hunger relief organizations, and a summer-long installation at Adrian's Restaurant in Truro, MA. They recently hosted a restaurant in a chocolate factory over Valentine's Weekend, and last year their fundraisers earned a total of $43K for a number of organizations. For more information, please call 617 510 9555 or log on to

Eat @ Adrian’s
Chef Will Gilson (founder of Garden at the Cellar, Cambridge, MA) and staff have taken up a summer-long residency at Adrian’s Restaurant in N. Truro, preparing dinners on a nightly basis. Eat @ Adrian’s is dedicated to serving fresh, locally sourced foods. Committed to providing a true Farm-to-Table and Sea-to-Table dining experience, the menu changes on an almost daily basis to reflect in-season fruits, vegetables and seafood.

Eat @ Adrians website:

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Reader Comments (2)

[...] The Big Gay Ice Cream Truck is going to do a one-day pop-up at Adrian’s Restaurant in Truro, M.... Owner Doug Quint notes: “We’re working on opening up our first store in New York, but the idea of a roadside ice cream shop on Cape Cod has always been appealing. Maybe we’ll be out here permanently one day, who knows?” [BGICT] [...]

[...] overwhelming.” So relax already, and maybe head up to the Cape this Friday to catch the truck’s pop-up event [...]

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