As announced last week, we're gearing up to open our second New York City shop. We're super excited. The shop's space became available very suddenly- long after we had scheduled this current trip to Los Angeles. If we weren't here (a few blocks from Cedars Sinai Hospital, if you're feeling nosy) we'd be spending every possible second getting the new place ready to go.
ANYHOW. We haven't told you yet where the new shop is, and there's a reason- we want to see if you can find it! The location has no signs up yet, but an eagle-eyed pedestrian might able to spot a clue in the paper-covered windows.
See if you can find it. If you do, take a close-up photo of the clue and also a photo of the whole storefront. The first person to tweet these photos to @biggayicecream wins something: we'll give you and a bunch of your friends (up to seven of em) enough ice cream to make your heads explode.
FINE PRINT IN THE SAME FONT SIZE: none of our employees or their significant others can enter. Don't cheat, and be nice- even to jerks. Winner must bring their friends to the new shop once it opens, en masse.
Happy hunting! If nobody finds the clue within a few days, I'll drop some hints.